Nutrition Marketing

Our nutrition and marketing team are industry experts on scientific data and nutrition trends. Whether your food offerings are free of gluten, low-fat, wholegrain, low-calorie or loaded with fiber, every business has nutrition marketing strategies to use to their advantage. Let us help you develop a consistent, truthful and timely nutrition message to reach your target market.

Food and Drug Administration (FDA) Claims

Did you know you cannot use terms such as “low-fat” and “healthy” on your food label unless your product meets the specific criteria outlined by the FDA? We know the regulations. Let us help you legally use the following FDA regulated nutrient content claims:

  • Calories – free, low, reduced, light/lite
  • Fat – free, low, reduced, light/lite
  • Saturated Fat – free, low, reduced
  • Cholesterol – free, low, reduced
  • Sodium – free, low, very low, reduced, light/lite
  • Sugar – free, low, reduced
  • Provides, Contains, Good Source
  • High, Excellent Source Of, Rich In
  • More, Added, Enriched, Fortified
  • Fiber
  • Fresh
  • Natural
  • Healthy
  • Carbohydrate (FDA definition pending)