Be Sure Your Food Product Sends the Right Message

We’re not just focused on the details of what goes into your food product – we’re industry experts on the latest scientific data and nutrition trends. Use nutrition marketing strategies that fit your food product’s profile to your advantage. Is your food offering gluten-free? Low-fat? Filled with whole grains? Low on calories or loaded with fiber? We can help you develop a truthful, timely nutrition message that’s powerful. And if your food products are under consideration for a school foods program, we can help you meet the criteria.

Developing your strategy includes knowing exactly what claims you can make that will meet specific FDA criteria. We’re on top of the FDA regulated nutrient content claims, including:

• Calories: free, low, reduced, light
• Fat: free, low, reduced, light
• Saturated fat: free, low, reduced
• Cholesterol: free, low, reduced
• Sodium: free, low, very low, reduced, light
• Sugar: free, low, reduced
• Provides, contains, good source of
• High, excellent source of, rich in
• More, added, enriched, fortified
• Fiber
• Fresh, natural, healthy